Travel Retail Exclusive Hennessy XXO
With DFS Group partnering up with Hennessy and Singapore’s Changi Airport Group to help deliver a modern variety of the brands most popular blends with Hennessy XXO.
We have successfully helped to implement a number of the different activations for the campaign across multiple Asian airports! Including the products launch in Singapore Changi International Airport and Hong Kong International Airport. The Hennessy XXO campaign has now been rolled out in Incheon, Gimpo, Melbourne, Taoyuan and Beijing airports so far.
Across these many installations we have kept a consistently premium look and feel to reflect the high standards of the product. The designs of the various environments help the travelling customer to envisage the rich and expressive style and flavour of the Cognac itself.
Designed and project managed by CDM.
For more details of the product and its launch in Singapore you can read more here: https://www.thedrinksbusiness.com/2017/08/dfs-unveils-hennessy-xxo-in-singapore/