A great example of how well-executed dress-ups of an existing promotional area can completely transform a space. Photo: Budapest Ferenc Liszt International Airport, Hungary.
Now in its fourth year, World Class is the premier global bartending competition. Thirty four of the world’s best bartenders use Diageo's full range of World Class brands to create exceptional cocktails, attempting to become the Diageo World Class Bartender of the Year. Building on this world-renowned competition, World Class promotions aim to involve discerning travellers with tastings of some of Diageo's finest ultra-premium brands in the airport. This tony bar dress up is designed to communicate quality and luxury to those that seek it . Photo: Bali Ngurah Rai International Airport.
LACOSTE has just unveiled this new Premium store in LOTTE DUTY FREE shopping mall in downtown Jakarta. Defined by LACOSTE as a high-potential location, the shop is dressed with sophisticated furniture and premium materials. Central tables are smartly-finished in oak veneer and the white back-wall shines out and contrasts with the clothing for great visual and colorful effect. CDM oversaw engineering, production and activation with our Jakarta-based manufacturing partners, and worked in collaboration with LOTTE DUTY FREE to complete the installation in September 2015.
"Try-before-you-buy" works! Simple tasting tables like these are a very effective way to drive sales, especially with tourist travellers who are willing to take time to indulge themselves and shop. This simple dress-up in Belgrade's Nikola Tesla Airport, Serbia uses a basic generic table unit featuring mouthwatering images to capture the imagination of thirsty passengers. For Smirnoff, Gordons Gin and Johnnie Walker.
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