In addition to presenting our class-leading, global implementation capabilities within travel retail, we introduced Instaroid, the best social media printer in the marketplace.
We generated huge interest in Instaroid with our Instagram hashtag, #ilovecdm, allowing us to demonstrate in real-time this fun and innovative social media technology to brand managers, digital managers & CEOs from over 100 of the top brands in travel retail. The response to this clever device was unanimously positive, and was a great way for CDM to demonstrate how it’s leading the way in bringing the digital and physical together in TR.
In addition to the high-level of interest at our stand, we were also invited to present Instaroid at the rather fabulous yacht party of one of the world’s foremost luxury consumer brands & immediately secured an order for a major branding launch later this year! A brilliant result & watch this space for the news on that event.
Such was the success of our stand this year that we are committed to returning next October.
Do have a look on our Instagram account and see for yourself the power of bringing social media to the physical spaces within TR!