Building on the wow-factor of duty-free exclusive, Smirnoff White, all Smirnoff display units are designed to dazzle. The first standout feature is the header: using funhouse mirror mechanics with precisely-located LED’s. The glorifier continues the 3D theme with graphic panels behind ice-white fins that makes the featured bottle appear to float in shimmering blue infinity. A wow-factor that’s being replicated on instore activations of all sizes, from big wall bays to the most modest gondola, communicating the infinite versatility of brand and product. Photo: Lisbon airport.
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