Malt Whisky sales are clearly on the ascendency, Recently published global sales figures from The Scotch Whisky Association show exports of Scotch Whisky up by 3.1% with a total number of bottles sold equaling 533 million.
The largest player in this market, Johnnie Walker single malts, has made headlines all year with the rollout of its ambient JW retail concept in some of the world busiest airports. The JW Boutique is designed as a memorable shopping experience created to engage the modern consumer and lovers of whisky in inspiring conversation around Scotch whisky whilst reinforcing Johnnie Walker as a luxury icon with its heritage and history.
The decision to bring JW Boutique Experience to Ben Gurion is significant. Israel's largest airport welcomed over 1.63 million passengers in 2015 and is recognised as amongst the five best airports in the Middle East for its excellent passenger experience and quality in service. So what better place to showcase the brand's extensive range of premium labels including Double Black, Platinum Gold Reserve and many more.
The special ambience of the JW Boutique has become a strong stand out feature within the wine and spirits category while continuing to ensure Johnnie Walker's reputation for excellence. A premium feel for a premium product, the new JW installation was fully project managed by CDM and features a variety of artisanal finishes including Black Murano Oak, brushed stainless steel, rose gold stainless steel, Amtico flooring, all set of by expert lighting.
It's with great excitement that we can expect to see the continued international rollout of the Johnnie Walker brand in airports globally.