A new Lacoste store opened its door 1st December in the brand new Kingpower mall in Phuket downtown. CDM project managed the shop fitting & installation of 150 sqm of fashion. The skilful use of light within the store emphasizes the products displayed on the shelves thanks to the subtle colour fluctuation between the clothing & the viroc wall panels behind. Furthermore the store immerses the consumer into the Lacoste atmosphere, involves & excites his imagination through 4 large digital screens located behind the cash desk. A great example of how technology can be integrated in travel retail!
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