CDM have worked closely with Lacoste and its retail partners on some of the brand’s most prestige duty free locations across Asia. Its flagship strategy of super-premium stores within selected airports delivered double-digit growth in 2016 and according to Lacoste CEO Asia, Jean-Louis Delamarre, Q1 results look to maintain a strong showing. He continues: "There is a place now for entry premium brands, and Lacoste wishes to be number one."
For more on Lacoste's approach to travel retail as a whole here is a great interview with Lacoste’s Travel Retail Director (Asia Pacific) Erin Lillis-Arrowsmith, where she talks about the company's focus on "fewer, bigger, better" locations and stores.
Here are more links to some of our work with Lacoste:
Lacoste unveil premium store in downtown Jakarta
Remembering Lacoste at TFWA Asia Pacific
New Lacoste Store in Phuket Downtown Mall
New Lacoste Store in Sydney International Airport
New Lacoste Premium Store in Bangkok King Power Downtown Complex
And last but not least our Lacoste Portfolio