The expansion of airports and routes as well as more frequent, cheaper flights means islands are now incredibly accessible to holidaymakers. But for duty-free shopping quality to keep pace, it's as challenging as ever. Infrequent, limited cargo options as well as non-existent island-based materials and expertise requires expert central planning and precision timing. Not a problem for CDM as the worldwide Smirnoff re-branding rollout comes to sunny Mallorca island's Palma Airport. We appreciated the great feedback from client and retailer for making it all look easy and getting everything in well ahead of the summer holiday rush!
No place too exotic for TeamCDM as our recent activation of Lindt & Sprüngli at Siem Reap Int'l Airport proves. The growing trend and impact on sales of affluent travelers from emerging markets means preserving brand-integrity of the the world’s brands has never been so important. As well as importing Lindt & Sprüngli’s very own customized and distinctive laminate, we took great care in locally sourcing and exactly matching materials. A great result with positive feedback on this, our second activation for Lindt & Sprüngli this year
In TFWA keynote address, CEO of DFS Philippe Schaus highlighted the importance of 3D renders in delivering great executions, saying he expects his shops to look just like the 3D renders. We agree! This recent Johnnie Walker activation at S Korea's Gimhae Int'l Airport demonstrates our commitment to delivering on our clients' vision by engineering the highest quality 3D renders and then delivering an identical result at activation.
King Power celebrate English Premier League success of Leicester City! At The Trinity Forum Taiwan in 2014 a King Power Executive spoke about how proud they were that Leicester City had gained promotion to the English Premier League. On Monday night this same team became Champions of England and a Hollywood Movie of this incredible story is now being made. Congratulations to Leicester City for creating this fairytale and our client King Power for their support. Go the Foxes!
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