While we've done many a project for ferries and cruise ships, this is the first time we’ve had to actually build a complete ship…and a pirate one at that! The new Rum promo at Hamburg Airport for Diageo and Heinemann features a scaled model pirate ship over four metres long. A Tiki-style tasting bar offers a choice of rums and a chance to win a prize at the wheel of fortune! Must be seen to be believed so drop by ahead of your summer holiday to taste some great rums while admiring real rope rigging and authentic sails with Jolly Roger giving you fair warning….arrrrrrrr!
Building on the wow-factor of duty-free exclusive, Smirnoff White, all Smirnoff display units are designed to dazzle. The first standout feature is the header: using funhouse mirror mechanics with precisely-located LED’s. The glorifier continues the 3D theme with graphic panels behind ice-white fins that makes the featured bottle appear to float in shimmering blue infinity. A wow-factor that’s being replicated on instore activations of all sizes, from big wall bays to the most modest gondola, communicating the infinite versatility of brand and product. Photo: Lisbon airport.
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