Above: Personalisation promotion attracting lots of interest at Copenhagen Kastrup In'tl Airport!
Above: Even the structural pillar becomes part of the call-to-action at Frankfurt Int'l Airport
Above: Customers can create, print and apply customised labels themselves with an interactive iPad a
Baileys Personalisation campaign, which lets customers personally label a bottle of Baileys for someone special this holiday season, continues its European rollout and can now be seen at Copenhagen, Lisbon and Frankfurt bringing the count to 5 airports so far. Permanent constructions, such as columns and overheads, fully liveried in graphics of personalised labels, become part of the visually powerful call to action. At Frankfurt, the flooring features a rarely seen secondary pattern from Baileys’ latest toolkit, adding vibrancy as well as complementing the multiple themes being expressed, which include Baileys distinctive double B’s, the family of newer flavours presented under the “A different kind of Baileys, a different kind of night” theme, the chic tans and midnight hues of “XC” and of course the Personalisation campaign itself. Watch this space as the campaign continues! Designed and produced by Concourse Display Management
Below: Handsome from all angles, CDM ensures even the less-seen business-end of the promotion looks attractive and finished.
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