Our totally tropical bar installation, complete with palm trees, fridge/freezer, beach shack style flooring and clean white bar stools has appeared in Ibiza (pictured), Malaga, Alicante and Zurich to date and is set to make further pit-stops across the airports of Europe before flying off to Miami, New York and Beirut.
In the TRBusiness article Kathelijne Baauw, Global White Spirits Marketing Director of Diageo Global Travel and Middle East was quoted as saying:
“We are committed to strengthening our position in the spirits category through a clear focus on premiumisation and differentiation. We are confident that launching Cîroc Pineapple and creating these striking and engaging launches in close partnership with our customers such as World Duty Free Group, will help drive sales and contribute to future success in the category.”
Cîroc is one of the fastest growing luxury vodkas in the travel retail industry, delivering strong double-digit growth over the last few years, the article concludes.