“Epic” and “Superb” — compliments CDM gratefully received from both brand and retailer for this 2nd instalment of Baileys Personalisation promotion, which lets customers personalise a bottle of their favourite Baileys flavour for someone special this holiday season. Launched at Paris Orly in early November and now at Luton, the campaign will continue to roll out at selected airports around Europe, Asia and Americas over the next several weeks. For the “La Scene” promotional space in the newly-refurbished Aelia concession in London Luton airport, CDM created a 30-second looping call-to-action video presentation. Based on the “A different kind of Baileys for a different kind of night” theme, the video showcases Baileys’ family of flavours from Original to Vanilla Cinnamon, Salted Caramel, Hazelnut, Orange Truffle and finally the ultra-sophisticated and feminine TR exclusive, “XC”. CDM's design also features Christmas “trees” created from gift-boxes wrapped in the distinctive textures and colours of Baileys’ latest branding identity. This flexible and atmospheric innovation was a big hit with both brand and retailer and will no doubt be seen in further CDM productions! Watch this space as the Personalisation campaign lands in more airports across Europe during the lead up to Christmas!
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