We love getting great retailer feedback like that! CDM made sure the TR launch of Blender's Batch, the newest edition to the Johnnie Walker family, went off without a hitch. Kicking off at Rome Fiumicino, the launch was the very first promo to be hosted at the new tasting bar (photo above) in the refurbished main terminal. Paris’ CDG and Orly soon followed with fantastic retailer and consumer response. Focused firmly on experiential millennials, every Blender's Batch bottle is limited edition, small batch, using highly experimental methods to achieve adventurous new flavors. Authenticity and exploration appeal to the huge millennial generation making the highly original Blender's Batch a great way to introduce this huge new generation to the rich world of fine whiskies. Coming soon to an airport near you...watch this space! A CDM production.
Making duty free shopping a more beautiful experience for everybody. Click below to keep up with the latest CDM news!